MODENA & dr soap® Hadirkan Solusi Laundry Ramah Lingkungan

Every laundry activity has a direct impact on the environment, from water and electricity consumption to the waste produced. To address this challenge, MODENA and dr soap® are collaborating to present a more environmentally friendly laundry solution, combining energy-efficient washing machine technology with natural, low-waste, and plastic-free detergents.

This collaboration introduces the MODENA Washing Machine, designed for energy and water efficiency, with dr soap® Daily Laundry Wash, a detergent based on corn and coconut extracts that is gentle on the skin yet effective in cleaning clothes stains. This combination allows consumers to wash more wisely—reducing resource consumption without sacrificing cleanliness.

More than just a natural formula, dr soap® Daily Laundry Wash is designed with an eco-conscious concept, using packaging with 50% less plastic than conventional detergent packaging and free from harmful chemical residues. This step supports the reduction of plastic waste polluting the environment while promoting more responsible consumption habits.

The MODENA WashStation™ is equipped with FabriCare technology, which protects clothing fibers from excessive friction, making them more durable and long-lasting. This contributes to reducing fashion waste consumption. Meanwhile, the Allergy Care & Steam Care features ensure more hygienic washing by eliminating stubborn stains, bacteria, and allergens without the need for repeated washing, ultimately saving water and energy.

“Every year, the impact of detergent packaging waste in Indonesia is estimated to reach 60,000 tons. Imagine if every household could reduce packaging consumption from 1 kg per year to just 200gr, the impact would be very significant for the environment. Sustainable living is no longer about cost, but about awareness. Start simple, start from home,” said Joycellynne Stefanie, Co-Founder & Brand Director of dr soap®.

“We believe that innovation must be aligned with environmental responsibility. This collaboration is a concrete step to provide better choices for customers who want to maintain the cleanliness of their clothes while preserving our earth,” said Dita Gautama, Brand Communication Senior Manager of MODENA.

Through this collaboration, MODENA and dr soap® continue to be committed to presenting innovations that are not only effective and hygienic but also support the sustainable lifestyle movement in society.