Our Story

Established in Indonesia in 2015 with a passion to create a range of antiseptics and prime products for personal care & household needs. We started to make the finest specialty chemical products that very powerful to clean dirt & kills germs. We also make each product looks great on the countertop, even to be photographed. 

We care a great deal about what we’re bringing into our daily routine. So we developed some premium formulations that we’re proud of and using both plant-based and laboratory-made ingredients. Every dr soap products are very safe, free from harsh petrochemicals, biodegradable, eco-friendly, halal-certified, concentrated, chlorine-free, paraben-free, phosphate-free, cruelty-free, and professionally-made. We work hard creatively to supply many useful products that can be used for you, professional care, hospital, and health care.



It all started in the year 2015.

Back then, two sisters – Eunike and Stefanie – found out that Indonesian’s awareness on personal hygiene is fairly low and decided to take an action by launching a range of prime products for personal care and household needs. A true creative partnership was formed and the dr soap brand became a reality.

Eunike and Stefanie came from different backgrounds but made a powerful duo when combined. Eunike – with her public relations and media marketing background – believed that dr soap should be faithful to its marketing promise “powerful in killing germs yet safe for the consumers”. Through her travel & experiences, Stefanie and her genius product concept and design chose to wrap dr soap in a stunning packaging, making it visually gorgeous when photographed or even uploaded to social media. These two concepts were uncommon for the market at that time but they were the core of the dr soap that we all know today.

The beginning of their journey was not an easy one as raising people’s awareness on personal hygiene couldn’t happen in just a day or even a year. However, Eunike and Stefanie still holding on to their dream & vision that dr soap will become everyone’s daily needs. So, they kept creating new innovation every year to meet the market’s demand as well as educating the people about the importance of staying hygiene.

And the two sisters finally reaped the rewards of their hard work. Since 2017, dr soap has grown rapidly, expanded with new partners, and collaborated with hundreds of finest retail stores in dozens of cities across Indonesia. They are also proud to be pumping in some of the most exciting restaurants, cafes, and other public places, too; supported by the innovative products, high quality and eco-friendly ingredients, advanced formulation technology, and highly positive laboratory test results. They actively seek to improve the sustainability of their packaging and production, ease of re-use and recycling.

Today dr soap has enjoyed the warm welcome from our fellow Indonesians and is well-known as the pioneer of premium hygiene products.